Prudential Taos Real Estate : Tap the Power of the Rock
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Why Prudential Taos Real Estate?
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Why Prudential Taos Real Estate?

JD Power Associates
Prudential Taos Real Estate offers an extensive variety of northern New Mexico land and houses for sale. Use our online database of real estate property listings to locate residential homes, vacation homes, condominiums, recreational properties, mountain and high-desert acreage for sale.

With years of experience in the local market, Prudential Taos Real Estate (formerly Prudential Schantz Realty) is the leading real estate company in Taos. We are dedicated to being the most knowledgeable, accessible and professional real estate company in New Mexico.

With mortgage rates remaining at record lows and the stock market uncertain, real estate has become a solid investment both in the second home market and development areas. Here's how we can help.

Effective Local Marketing National and International Advertising How can Prudential Taos Real Estate's exposure help sell your home?
  • Prudential spends more than $130 million annually on advertising, which has helped it become one of the most familiar brands in North America.
  • The Prudential brand name is repeatedly reinforced in the most popular advertising media including television, radio, magazines, newspapers, outdoor and Prudential's numerous media sponsorships.
  • Prudential's advertising is among the most aggressive in the industry, helping to plant the Prudential name in the minds of real estate buyers and sellers.
  • Name recognition through insurance, securities, loans, etc.
Relocation and Referral Services
How can Prudential Taos Real Estate's relocation and referral programs influence the sale of your home?
  • Prudential is the first company in the industry to combine real estate and relocation services giving customers access to a significant resource of active buyers seeking relocation.
  • Prudential Relocation is contracted with more than 1,200 major corporations and institutions across North America to provide relocation services for thousands of employees and their families.
  • Considering nearly one-third of residential real estate transactions involve relocation, Prudential Real Estate gives you a definite advantage over other companies.
  • Prudential Real Estate member companies generate more than 100,000 referrals every year, in addition to the local referral opportunities created by the 64,000 Prudential Real Estate sales representatives within their markets.
The Internet
How will a Prudential Real Estate sales representative use the information superhighway to sell your home?
  • Every week, thousands of potential home buyers and sellers visit Prudential's web site, www.prudential.com.
  • A home that is listed on the Internet can be seen by interested buyers from around the world - 24 hours a day, seven days a week.
  • In addition to MLS, every Prudential Real Estate sales representative has exclusive access to the PREA Center - our own Intranet site which features news, information, marketing materials and other tools we often use to advertise your home more effectively.
Signage
Does it make a difference which sign is in your front yard?
  • With 96% name recognition, this is more than a sign - it's a powerful advertisement.
  • Last year more than 600,000 Prudential Real Estate yard signs went up throughout North America.
Multiple Listing Service (MLS)
How does MLS work?
  • Our Paragon Multiple Listing Service is a constantly evolving database of properties that are currently on the market in any given area.
  • An MLS listing, submitted by the seller's sales representative, generally includes all the important information on a home such as square footage, number of bedrooms and bathrooms, special features and the listing price.
  • Quite often, MLS is the first place a buyer's real estate sales representative will go to find a home for their client, making this one of the most visible and valuable mediums for selling a home.
  • View listings- IDX-MLS on the web
Sales Trends
Generally speaking, the market is no longer free falling.  Parts of the market in the later months of 2011 are seeing a stabilization.
  • In 2011, the total market was down 20% in Units Sold compared with 2010.
  • The Taos MLS Sales Volume had a drop of 41%.
  • Foreclosures have become 23% of our market averaging $146,214.
  • Non-foreclosures have seen a mere 2% drop in price in the past 12 months averaging $326,470.  We feel this is a sign of stabilization.

Prudential Taos Real Estate is #1 Real Estate Company in Taos.

  • #1 Real Estate Company in Taos MLS 2010
  • #1 Total Listings sold in 2010
  • #1 Total Buyers sold in 2010
  • #1 Total Sales Volume in 2010
  • #1 Single Family Listings sold in 2010
  • #1 Single Family Buyers sold in 2010
Click here for Charts »

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314 A Paseo del Pueblo Norte  Taos, NM 87571    575.758.1924    800.530.8899    Fax 575.758.4833    

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